Muffik
Reflection is Discovery
I was supposed to make a résumé.
Muffik
Holiday Fulfillment Recovery
I was supposed to make a résumé.
Muffik
Coming to America
Muffik was never just a product I wanted to import and throw onto a marketplace.
Muffik
Engineering Quest
Muffik was never just a product I wanted to import and throw onto a marketplace.
Muffik
Everything Comes With A Treatment Plan
Muffik was never just a product I wanted to import and throw onto a marketplace.
Muffik
The Résumé That Turned Into an Autobiography
I was supposed to make a résumé.
COVID fulfillment
3,800 Promises
I originally remembered about a thousand units. Then the photographs started coming back.
Muffik
A Luggage Cart Full of Product Testing
Muffik was never just a product I wanted to import and throw onto a marketplace.
Sensory access
The Picture That Explains Why Muffik Mattered
There are photographs that document a product, and photographs that explain the reason for the product.
Construction engineering
The Wall Was the Job
A photograph of steel studs can look like nothing if you don't know what problem they represent.
Observatory
Inside World / Outside World
The outside world contains the object. The inside world contains what the object means.
Operations / Big Push
Big Push: The Ball Was Not in Motion
A problem was stuck because everybody had a piece of the answer and nobody had the whole path.
Muffik / global business
Russia, Czechia, America, and the Product I Refused to Treat Like a Toy
Muffik was global long before my photo archive made the story look global.
Erin / consulting
Erin, Sticker Mule, and the Stickers That Were Never Just Stickers
One of Erin’s early projects was real business work, real responsibility, and college credit.
Products / Jacob
Fuzz Bud, Cheesy Puff, and Why Product Development Was a Family Sport
A blue sensory toy, a ridiculous cheese-ball character, and a kid who understood the assignment.
Consulting / subscription commerce
Candy Club Was a Consulting Job, Not a Fairy Tale About Ten Million Dollars
The useful part of the story is the model we built, not an inflated revenue number from somewhere on the internet.
Supply operations / Germany
The Container That Went Missing for Nine Months
A family bought its first container. Then the container effectively fell out of the system.
COVID / daily fulfillment
Daily Fulfillment Was Not a Cute Side Hustle
The photos are mostly boxes because the work was mostly boxes.
Culture / archive rule
Nothing Is Filler
If a photograph looks meaningless, ask what happened before deleting it.
Rule: Preserve the messy source story first. Polish later. Unknown artifact = question, not filler.
Public-safety rule: Originals containing customer addresses, phone numbers, payment details, or private correspondence are preserved in
Public-safety rule: Originals containing customer addresses, phone numbers, payment details, or private correspondence are preserved in
_source_private/ and are not rendered publicly by default.