I had forgotten how much candy was physically in the house until the photos showed it back to me.
Candy Club was a consulting engagement. It was Australia-based when we worked with it. We did not invent candy, and I am not claiming ownership of the company. What we did was help turn the model into a subscription machine.
The mental ingredients were hilariously cross-industry: Sock of the Month Club, LuLaRoe, Color Street, Younique, recurring membership behavior, surprise, community, and a product people could talk about without needing a dissertation.
When the company moved harder into the United States during the COVID period, that earlier architecture mattered. What I care about preserving here is the pattern: I kept taking customer journeys from one industry and transplanting the useful mechanics into another one.